Ayer Beauty Concept

The ABC of treatments essential for perfect face and body skincare.

The skin, our largest and best organ, is the symbol of our soul and the reflection of our personality.

The first step – cleansing
Thorough cleansing is the first step to successful skincare.  Only skin cleansed of dirt, dead skin cells and excess sebum will efficiently absorb skincare preparations.  AYER provides skin cleansing preparations for many skin types and preferences
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Skin toning and invigoration – your skin is refreshed in depth
Face lotion or toner is an essential supplement to skin cleansers.  Its active components refresh, strengthen and fortify the skin surface and prepare it perfectly for further skincare products.  Lotions vary in their effect on the skin and may be stimulating, astringent or antiseptic according to the individual skin requirements.
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Daytime skincare – your daytime bodyguard
Each day external factors such as environmental pollution, ultraviolet rays, cold weather, draughts and central heating put stress on the sensitive skin of the face.  The face should therefore always be protected.  Day cream provides this protection.  It cares for and moisturizes the skin and at the same time forms an invisible protective film, which provides an ideal base for make-up.
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Night-time skincare – your guarantee for sweet dreams
During the night the skin is restored undisturbed and its immune system is strengthened.  Night time skincare supports and brings forward cell regeneration at night by providing the skin with energetic components and nutrients.  Night cream has therefore a richer texture than day creams.  On awakening the skin is fully relaxed and read to meet the new day.
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24 hours – ideal round-the clock skincare
More and more people prefer to use just one cream for both day and night.  The highly effective and silky soft consistency of so-called 24-hour creams provides round-the-clock skincare comfort.  During the day they strengthen the skin’s natural protection and at night they reinforce its cell regeneration mechanism.
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Serums as reinforcement – their concentrated components give top results
Serum is a complementary skincare product containing a higher concentration of active components than a normal skincare cream.  It penetrates the skin more deeply due to its texture.  The results are immediately visible.  Serum is always applied to the skin following skin cleansing and the application of skin toner.  When a day or night cream is then applied, the serum intensifies the effect of the cream.  Serums are particularly suitable for youthful skin as the free radicals they contain prevent skin ageing.  They may also be used over several weeks as a cure for particular stresses.  We recommend the daily use of a serum to prevent lines, loss of skin elasticity and pigment spots.
Special tip:  When serum is applied beneath a mask, both the mask and the serum are far more effective.
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The mask as a regular essential – treat your skin to a short holiday break once or twice a week
A mask always produces a remarkably relaxed feeling.  After only 10 – 15 minutes the skin has absorbed the maximum amount of components to produce instant freshness like that following a short holiday break.  Ayer produce masks with various features and textures focusing on the skin’s differing needs and requirements:  cleansing and purifying, hydrating and nourishing, tautening and strengthening the skin together with skin renewal and gentle skin peeling.
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Eye care – how to remain looking radiant
The skin round the eyes is much thinner than the skin on the rest of the face and is much less cushioned by fatty and supporting tissue.  It has a poorer blood supply and comes under particular stress from facial movements (about 10,000 blinks of the eyes each day).  The dry skin results in lines round the eyes with swelling and shadows also appearing there early on.  These all require preventable targeted treatment.  Ayer produces various eye care preparations especially for the very sensitive skin round the eyes.
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Neck and cleavage – give your discriminating cleavage skin even more sex appeal
The skin of neck and cleavage contains little fat or elastic supporting tissue and is particularly liable to become slack.  This area needs careful daily skin care like the face.  Special creams for the neck provide the skin with the finest smoothing oils as well as firming stimulating structural materials, the activating effect of which is reinforced by first applying a serum or ampoule.
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Care of the hands
Hands are a person’s calling card.  The appearance of the hands says a lot about a person.  They reveal that person’s age even more than the face.  A cream that protects the hands is like an invisible glove and should be applied to them several times a day so that the hands will be well cared for and look youthful for longer.  Special substances prevent age spots, red patches and skin dryness and also look after the nails.  It is particularly important for a hand cream not to be greasy and to be quickly absorbed by the skin.
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Looking after your body – pamper your body and remain in shape
After every bath or shower a body cream should be used to prevent the skin from drying.  Body care products also help to treat the loss of skin elasticity with age and also improve the silhouette.
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Special sun creams for the skin to provide protection and skin care
When in the sun it is essential to protect your skin from sunburn while at the same time providing skin care, so that your skin may be refreshed by the sun’s strength and energy, of course within bounds.  Ayer sun cream SPF 30 actively provides this protection.  The sun cream should always be applied directly to the cleansed skin, as the sun protection filter will only then be most efficient.
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Make up – put your beauty in the spotlight !
Make up lends the face charm and expression.  It enables you to conceal minor blemishes skillfully and cleverly bring out your natural advantages.  Tinted face foundation is the basis for all perfect make up.  Make up should always be applied over a day cream that is suited to the particular skin type.
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